Bloomberg: Business In Portuguese
BRAND EVENT
The Bloomberg European Headquarters in London was the stage for showcasing the immense business potential of Portuguese-speaking countries to the international community, an initiative led by The Portuguese Chamber of Commerce.
Building Bridges to Lusophone Markets
AIM
The aim was to create a compelling visual identity for the “Business in Portuguese” conference that would capture the essence of Lusophone culture, commerce, and opportunity.
CHALLENGE
The challenge was to design an identity that resonated with a diverse audience of international business leaders while maintaining a distinctly Portuguese feeling and seamlessly integrating with the prestigious branding elements of the Bloomberg headquarters.
STRATEGY
We developed a visual identity that blended the cultural richness of Portuguese-speaking countries with the dynamic energy of international networking.
The colour palette harmoniously integrated the colours of the Portuguese flag and the Portuguese Chamber with a prominent use of black, creating a sophisticated and impactful visual language.
The typography and minimalist design approach mirrored the clean lines of Bloomberg’s corporate identity, ensuring a seamless integration with the prestigious venue.
The overall pagination layout prioritised clarity and ease of navigation, consistent with the event design.
RESULTS
The visual identity successfully captured the spirit of the conference, attracting a wide range of attendees and fostering meaningful connections between businesses across the Lusophone world.
DELIVERABLES
+ Conference logo and visual identity system
+ Event signage and promotional materials
+ Digital assets for online promotion
+ Presentation templates and collateral
