Portuguese Chamber of Commerce in UK
A NEW BRAND
The Portuguese Chamber of Commerce in the UK fosters business relations between Portugal and the United Kingdom. It serves as a networking platform for companies and individuals interested in UK-Portuguese business, offering regular events for those investing in or moving to Portugal.
The organization covers various sectors including trade, banking, finance, consultancy, design, property, construction, and tourism.
AIM
Create an image that could represent the interests of both audiences at once: Portuguese interest in the UK and British interest in Portugal.
The goal was to craft a visual identity that resonates with those seeking cross-border business opportunities across various industries.
CHALLENGE
Communicate to a large audience divided into two groups but with vast industry specifications.
The brand needed to appeal to both Portuguese and British business interests across various sectors and professional levels, from senior executives to small business owners.
STRATEGY
Simplify the idea of connectivity and networking through logos that synthesize ‘IN’ and ‘OUT’ flows in both directions.
We used a colour palette that belongs to both countries and created a communication system based on graphic identity elements that highlight the idea of connection in a community with complementary interests.RESULTS
A consistent and memorable image emerged, working effectively for both B2B and institutional members, as well as for sponsoring events with strategic partners like Bloomberg or the UK government.
The brand successfully represented the Chamber’s role in facilitating UK-Portugal business relations.
Bridging the Atlantic: A Brand for UK-Portuguese Business
DELIVERABLES
We created a corporate identity, a communication system, UI designs, and communication pieces for events and partnerships.
This comprehensive brand toolkit enables the Chamber to present a unified, professional image across all touchpoints, enhancing its role in fostering international business relations.
