Latam Tech UK
A NEW BRAND
Latam Tech UK is a pioneering initiative connecting the vibrant tech ecosystems of Latin America and the United Kingdom. As part of the larger Tech London Advocates network, this organisation aims to facilitate a smooth transition for Latin American tech companies entering the UK market.
AIM
To craft a memorable brand identity that showcases Latam Tech UK’s role in helping Latin American companies achieve a soft landing in the UK tech scene. The brand needed to reflect the group’s expertise and position them as the go-to facilitators for cross-continental tech collaboration.
CHALLENGE
Creating a visual identity that would immediately engage the audience and effectively communicate the innovative nature of Latam Tech UK’s services. The brand needed to resonate with both Latin American startups and the UK tech community.
STRATEGY
We developed an identity system based on infographic elements, visualising the flow of companies from Latin America to the UK. A toucan, emblematic of Latin America, was incorporated as a friendly logo character, serving as an emotional touchpoint for Latin American startups. This branding system made the organisation memorable and trustworthy. The colour palette was carefully chosen to reinforce associations with the UK market.
RESULTS
The outcome was a consistent and memorable brand that quickly gained recognition and respect across major startup ecosystems in Latin American markets. The visual identity successfully communicated Latam Tech UK’s role as a bridge between continents, attracting both Latin American companies and UK partners.
A Visual Journey from LATAM to UK Tech
DELIVERABLES
The project yielded a comprehensive brand toolkit, including a versatile logo system featuring the toucan character, a set of infographic-style visual elements, a vibrant colour palette, branded stationery, digital assets for social media and web presence, and guidelines for consistent brand application across various platforms.
