CROSSJOIN
REBRANDING
Crossjoin, an experienced technology company in IT performance with an international presence, aspired to a new brand identity that accurately reflected its core strengths: precision, effectiveness, and problem-solving expertise.
Inspired by the speed, accuracy and disciplined focus of Kendo
SOLUTION
Inspired by the speed, accuracy, and disciplined focus of Kendo (a Japanese martial art), we developed a new brand concept for Crossjoin.
This concept was informed by insights gained from stakeholders using Design Thinking methodology. The final brand positioning is summarized in their tagline: “Perform to Perfection.”
RESULTS
The reimagined Crossjoin brand was successfully launched at the Web Summit, reinforcing their international presence and values.
The new identity has generated positive feedback from clients and partners, validating the enhanced meaning the brand has acquired and resulting in increased memorability and top-of-mind awareness.
