1. INTRODUCTION
We, Brandimage Limited, are a creative agency specializing in brand performance. We develop branding and communication systems for companies and institutions. This Privacy and AI Usage Policy outlines our commitment to protecting client data while ensuring the transparent and ethical use of artificial intelligence (AI) in delivering our services. This policy is compliant with the UK’s General Data Protection Regulation (GDPR).
3. DATA STORAGE & SECURITY
LOCATION: Client data is stored on secure cloud servers provided by Google Drive, based in the UK. We prioritize the use of UK-based storage solutions to ensure compliance with data protection regulations.
SECURITY MEASURES
– Encryption: All data is encrypted at rest and in transit, safeguarding information from unauthorized access.
– Firewalls: Our servers are protected by robust firewalls, providing an additional layer of security.
– Access Controls: Access to client data is strictly limited to authorized personnel on a need-to-know basis.
– Two-Factor Authentication: Required for all accounts with access to client data, enhancing protection against unauthorized login attempts.
RETENTION:
– Client contact information used for email marketing is retained indefinitely unless the client unsubscribes.
– Project data is deleted 30 days after project conclusion unless the client provides written consent for longer storage to facilitate future collaborations.
4. AI USAGE
– Tools: We leverage a variety of AI tools to enhance our creative process. These tools may temporarily process client data to provide actionable insights.
– Purpose: AI assists us in the following ways:
– Market Analysis: Identifying patterns, opportunities, and potential differentiation strategies within your industry.
– Content Generation: Brainstorming ideas, headlines, and supporting copy for various marketing materials.
– Strategic Insight: AI helps uncover hidden trends and audience preferences, supporting the development of data-driven creative strategies.
– Data Guarantees: While we strive to use AI platforms with strong privacy practices, we cannot fully guarantee the deletion of your data from their systems. We prioritize the use of non-sensitive project data for AI analysis whenever possible.
– Human Oversight: All AI-generated insights and content are thoroughly reviewed by our experts before presentation to clients. Human judgment and strategic expertise always guide our final recommendations.
5. CLIENT RIGHTS
GDPR: We respect your rights under the UK’s General Data Protection Regulation (GDPR). These rights include:
– Right to Access: You may request a copy of the personal data we hold about you.
– Right to Rectification: You may request updates to any inaccurate information.
– Right to Erasure: You may request the deletion of your data, subject to our retention periods outlined in Section 3.
– Right to Restrict Processing: You may limit how we use your data in certain circumstances.
– Right to Object to Marketing: You can unsubscribe from our marketing emails at any time.
6. Cookie Policy
We respect your online privacy. Our website utilizes only essential cookies that are necessary for its core functionality. These cookies do not track your browsing behavior or collect personal data. Should this practice change in the future, we will update this section accordingly to ensure full transparency.
7. Contact for Privacy Inquiries
For any questions or requests related to this Privacy and AI Usage Policy, please contact us at suporte@brand-image.co.uk
