ADP Fertilizantes
AI ILLUSTRATION SYSTEM
ADP Fertilizantes, a leading agricultural solutions provider, annually produces a highly anticipated wall calendar for clients, partners, and employees across Portugal and Spain. This tradition has become a cornerstone of their corporate gifting strategy, with audiences eagerly awaiting each year’s edition.
AIM
To surpass the already high expectations of ADP’s diverse audience by creating a wall calendar so compelling that recipients would proudly display it throughout the year. The calendar needed to resonate with a broad spectrum of stakeholders, from farmers to industry professionals.
CHALLENGE
Crafting a design that would appeal to a varied audience including farmers, industrialists, retailers, partners, and employees. The calendar needed to strike a delicate balance between tradition and modernity, reflecting ADP’s heritage while showcasing its forward-thinking approach.
STRATEGY
We developed a series of illustrations that paid homage to traditional Portuguese art, drawing inspiration from the iconic style of Rafael Bordalo Pinheiro. Leveraging AI technology, we recreated his distinctive technique to illustrate contemporary themes such as renewable energy, sustainability, and green initiatives.
Cultivating Innovation
RESULTS
The calendar series, featuring vintage-style illustrations, was met with universal acclaim across all audience segments. It successfully bridged the gap between ADP’s rich history and its commitment to future-focused agricultural solutions, perfectly aligning with stakeholder expectations.
DELIVERABLES
We produced a set of 12 unique illustrations, each representing a month and a modern agricultural concept. These were incorporated into a beautifully crafted wall calendar, complete with ADP branding and practical date information, creating a functional piece of art that would adorn walls throughout the year.
