What Is a Brand?
Since the Industrial Revolution, products began their process of identification, and the first trusted brands emerged, ensuring quality assurance for specific products or services. This premise is more relevant than ever as markets increasingly compete on price. Defining your brand and conveying the trustworthiness of your product is essential for marketing your products or services. […]
Traditional Music Project: New Brand Identity
This Portuguese project, spearheaded by the Oficina Courela Association, addresses the loss of local cultural heritage, primarily held by the older population possessing this ancestral knowledge and at risk of extinction. In response, the Traditional Music Project has acted in these countries to enhance the value of local cultural roots, providing technical and human resources […]
Business in Portuguese
For this event, a comprehensive visual identity was developed, along with all related literature and promotional materials, both in print and digital formats. This year, with a greater emphasis on bilateral relations with the Brazilian and African markets, the event marked a paradigm shift towards the hope of these markets moving beyond fossil fuels.
Brandimage in Interview with Executive Digest
The full interview is available for consultation: The Angolan market is increasingly sought after by national companies that see new business opportunities there. This was the case for Brandimage, chosen to create the new image of the Ministry of Energy and Water of Angola. We spoke with José Ferreira and Miguel Almeida to understand how […]
Latin Edge Awards – And the Winners Are…
It was a pleasure to present the Latam Edge Award to Biotech, a Mexican company with an innovative air-purifying solution based on marine algae, promising to revolutionise the quality of life in our cities in the near future. This success story will surely be followed by the other finalists who, although not awarded, are already […]