Since the Industrial Revolution, products began their process of identification, and the first trusted brands emerged, ensuring quality assurance for specific products or services. This premise is more relevant than ever as markets increasingly compete on price. Defining your brand and conveying the trustworthiness of your product is essential for marketing your products or services.

Today, with the abundance and diversity of products on the market, there is a need for differentiation so that each product conveys confidence in its brand to consumers. With rising competitiveness, brands must manage the honesty of the products and services they sell to the fullest extent possible, and in some cases, this means stretching the truth to maintain increasingly competitive pricing. This reality applies today across both products and services.

The only way to sell your product at a fair price nowadays is to give your brand an identity that builds and maintains consumer trust.