At the core of this challenge was the development of a communication system designed to elevate the credibility of this national brand to match its significant international competition. The strategy was built around the brand’s key differentiator—its passion for innovation—which inspired the headline: “Dedicated to Innovation.” The approach also considered the breadth of the invention, ensuring utmost coherence across all communication fronts as a means of bolstering credibility and enhancing trust in the new brand.

A new corporate identity was crafted, aligned with a strong presence at international fairs, institutional advertising, and product literature and brochures. Complementary efforts included the redesign of the website interface, institutional templates, and an enhanced presence on social media.