Are static e-detailers failing to engage HCPs? Pharmaceutical Product Managers and medical content creators rely on CRM platforms like Veeva and IQVIA to connect with healthcare professionals, but low engagement, technical issues, and compliance constraints often limit effectiveness. This guide shares 8 practical solutions to overcome these challenges and boost your Veeva content’s impact by offering actionable tips to create engaging, compliant content and advanced strategies for maximising results.

Overcoming Common Challenges in Veeva and IQVIA for Pharma Content Creators

Below are 8 common pain points faced by Product Managers and content creators when using Veeva and IQVIA, along with practical solutions to create more engaging, compliant, and effective content for HCPs.

1. Non-Interactive E-Detailers Fail to Engage HCPs

Pain Point: Static e-detailers often fail to hold HCPs’ attention, lacking the interactivity needed to make content memorable or impactful.

Actionable Solution: Add interactive elements like clickable hotspots, quizzes, or decision trees to e-detailers. For example, include an interactive chart that lets HCPs explore clinical trial data or switch between patient case studies. These features encourage active participation, increasing retention. Test elements in Veeva’s interactive content system to ensure compatibility and smooth performance.

2. Poor Mobile Optimisation for Emails

Pain Point: Emails not optimised for mobile devices result in clunky user experiences, especially since HCPs often check them on smartphones after meetings with reps.

Actionable Solution: Design emails with responsive, mobile-first layouts that adapt to various screen sizes. Use large fonts (14px or higher) and touch-friendly buttons (at least 44×44 pixels). Test emails on mobile devices to ensure seamless rendering, focusing on single-column designs that link to Veeva-hosted e-detailers for a cohesive experience.

3. Lack of Interactive Features

Pain Point: Without dynamic features like animations or real-time visualisations, e-detailers struggle to convey complex medical information engagingly.

Actionable Solution: Incorporate lightweight animations to illustrate concepts like drug mechanisms or clinical timelines. For instance, an animated infographic can break down a drug’s mode of action into digestible steps. Keep animations simple to ensure compatibility with Veeva and IQVIA, and test load times to avoid performance issues.

4. Compliance Constraints Stifle Creativity

Pain Point: Regulatory requirements in pharmaceuticals often restrict creative freedom, leading to generic content that fails to differentiate or engage.

Actionable Solution: Partner with creative experts who have deep compliance knowledge to align innovative ideas with regulations. Use modular templates with pre-approved visuals and messaging that can be adapted for different regions or audiences. This approach maintains a fresh, creative edge while ensuring compliance, speeding up content development.

5. Compatibility Issues Across Email Clients

Pain Point: Emails sent through Veeva or IQVIA may render inconsistently across clients like Outlook or Gmail, resulting in broken layouts that undermine credibility.

Actionable Solution: Create emails with a mobile-first, single-column design and minimal styling complexity. Use inline styling for consistent rendering and avoid external stylesheets. Test emails with tools like Litmus to catch issues, and optimise images with fallback text and small file sizes for faster loading.

6. Low Engagement Due to Generic Visuals

Pain Point: Generic stock images and uninspired designs fail to resonate with HCPs, who expect tailored visuals reflecting a brand’s expertise.

Actionable Solution: Develop custom visuals, such as illustrations of disease pathways or drug interactions, to make content relatable. Use consistent color schemes and typography aligned with your brand to enhance recognition while ensuring visuals meet Veeva’s technical requirements.

7. Inefficient Content Navigation

Pain Point: Poorly organised e-detailers make it hard for reps to find relevant information during HCP interactions, leading to disengagement.

Actionable Solution: Organise e-detailers with intuitive navigation, such as a table of contents or tabbed sections for clinical data, dosing, or patient resources. Add breadcrumb trails or progress indicators to guide reps through presentations, ensuring a seamless experience within Veeva’s interface.

8. Lack of Measurable Engagement Metrics

Pain Point: Without clear analytics, it’s difficult to understand how HCPs interact with content during rep-led sessions, making optimisation challenging.

Actionable Solution: Use Veeva’s built-in analytics to track metrics like time spent per slide, click-through rates on interactive elements, or quiz completion rates. Analyse data to refine content—for example, if reps report HCPs skip certain sections, simplify or reorganise those slides to boost engagement.

Elevating Your Veeva Content with Strategic Design and Messaging Expertise

Brandimage Health specialises in creating visually compelling, interactive content that transforms pharmaceutical CRM experiences. Our focus on strategic design and messaging helps Product Managers and content creators maximise HCP engagement within Veeva and IQVIA. Here’s how we can support you:

Developing Interactive E-Detailers Optimised for Veeva

We craft e-detailers that go beyond static slides, incorporating features like clickable data visualisations, patient case explorers, and dynamic tools. These assets are built for seamless integration with Veeva’s interactive content system, ensuring smooth performance across devices and compliance with regulatory standards. Our storytelling approach captivates HCPs and drives engagement.

Creating Lightweight Interactive Animations

Our developers create animations that simplify complex medical concepts, such as drug mechanisms or clinical trial timelines, using efficient, compatible techniques. These animations are optimised for Veeva and IQVIA, balancing engagement with fast load times. The result is professional, interactive content that enhances understanding and retention.

Strategic Design and Messaging Expertise

As a branding and design-focused agency, we create visually cohesive content that reflects your brand’s identity. From custom illustrations to tailored typography, our designs connect with HCPs while meeting CRM platform requirements. Our messaging strategies ensure content tells a compelling, compliant story that aligns with your therapeutic goals.

Why Choose Us?

We blend creative vision with technical expertise to deliver Veeva content that stands out. Our focus on interactive e-detailers and dynamic visuals helps you overcome static content limitations and achieve higher ROI.

Ready to put your Veeva system on steroids? Schedule a demo to see how our design and messaging expertise can elevate your pharmaceutical marketing: