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YOR Investment, invested in You

A NEW BRAND

YOR Investment, a new entrant in the competitive Portuguese luxury property market, sought to establish itself as a trusted partner for high-end clients seeking investment opportunities or luxury residences.

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AIM

The aim was to create a brand identity and communication system that would position YOR Investment as a sophisticated and reliable provider of bespoke services in the luxury property sector.

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CHALLENGE

As a new player in a crowded market, YOR Investment needed to build credibility and trust quickly, despite the extensive experience of its senior partners.

The challenge was to create a brand that would resonate with discerning clients and differentiate YOR Investment from established competitors.

STRATEGY

We developed a distinctive brand identity that blended classic and modern elements, conveying both heritage and innovation.

The colour palette, featuring a conservative dark blue background accented with light blue and bright red, reinforced the brand’s sophisticated and approachable character. A minimalist layout and high-quality printed materials further emphasised the brand’s commitment to excellence.

The communication system focused on personalised, one-to-one interactions supported by a visually stunning website and bespoke marketing collateral.

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Elevating Luxury Property Investment in Portugal

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RESULTS

The rebranding successfully positioned YOR Investment as a credible and trustworthy partner in the luxury property market. The brand’s unique identity resonated with target clients, leading to increased engagement and a growing portfolio of satisfied clients

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