
Wonder Kids camp
A BRANDED ILUSTRATION SYSTEM
Wonder Kids Camp aims to transform society through children’s growth and experiences. They sought to create a brand that reflects their vision of changing lives with joy and play, appealing to sponsors, volunteers, and families alike.








AIM
The goal was to develop a memorable and credible brand identity that resonates with all audiences. Emphasis was placed on the camp’s values of fun, growth, and adventure, and communicating the vision of transforming lives through nature and community.Trust and emotional connection

CHALLENGE
The challenge was to balance an image that appeals to both children and adults while maintaining credibility and coherence. The brand needed to evoke trust and emotional connection with sponsors and volunteers while reflecting the camp’s unique values and vision.

STRATEGY
We built a branding illustration system based on kids’ illustrations and created a logo inspired by the animal world. The advantage of this system is the high engagement potential these impactful illustrations bring to the brand. Elements representing nature, such as fauna and flora, were included to make the brand memorable and align with the camp’s vision.


RESULTS
The new branding successfully positioned Wonder Kids Camp as a credible and memorable entity. The engaging branding illustrations attracted more sponsors and volunteers, enhanced trust and engagement, and effectively communicated the camp’s mission.
By aligning the brand with the camp’s core values and vision, we delivered a cohesive and impactful brand identity that stands out in the market and drives positive results for Wonder Kids Camp.




