NEOFORCE
A NEW BRAND
Neoforce is a range of biotechnology fertilisers designed to have zero environmental impact. They are the most technologically advanced products in the industry, offering high efficiency to support sustainable agriculture.
Coordinated system of packaging, multimedia communications, and impactful retail displays
AIM
The goal was to establish Neoforce as a leader in the emerging area, securing a strong position in the Iberian market and expanding globally from the outset.
CHALLENGE
The primary challenge was to communicate effectively in a competitive and fragmented market. We needed to stand out among numerous small projects and create brand awareness in an industry with many products making similar claims.
STRATEGY
We created an impactful brand using bold biomorphic shapes and neon-coloured micro-organisms. The minimalistic approach ensured the message was clear, memorable, and associated with sophisticated technological advances.
RESULTS
The result was a memorable and impactful brand presence. Neoforce’s strong communication system spanned conventional media, digital platforms, and retail packaging.
This cohesive approach ensured constant brand impact, helping Neoforce quickly achieve a leading market position.
We developed a coordinated packaging system, communication materials for both conventional and digital media, and impactful retail displays.
This ensured Neoforce’s brand was consistently represented across all channels, enhancing its market presence and effectiveness.
