Growth
A BRANDED ILLUSTRATION SYSTEM
Growth Marketing Case Club, a collective of creative minds, champions evidence-based strategies to maximise business growth across the entire customer funnel. Their approach goes beyond mere acquisition, focusing on lead generation, conversion, and customer retention.
Rube Goldberg Meets Marketing
AIM
To craft a memorable brand in the fiercely competitive creative industry. The goal was to appeal to marketing professionals by showcasing both pragmatic efficiency in lead funnel optimisation and the crucial role of creativity in achieving success.
CHALLENGE
The task at hand was to visually communicate a system of action-reaction elements, triggered by a single event, in a way that was both creative and emblematic of their strategic approach to growth marketing.
STRATEGY
Drawing inspiration from Rube Goldberg machines, we developed a branded illustration system. This system incorporated identity graphic elements to make the brand both recognisable and approachable. A triangle logo with four variations was isolated for versatile use across different communication channels.
RESULTS
The outcome was a highly memorable brand that quickly gained recognition within the professional marketing community. The visual system effectively conveyed the complex, interconnected nature of growth marketing strategies in an engaging and distinctive manner.
DELIVERABLES
The project yielded a comprehensive corporate identity based on the bespoke illustration system. This included stationery, a pitch deck template, event signage, and a commercial templates pack – all unified by the innovative visual language we created.
