Generations International College
A BRANDED ILLUSTRATION SYSTEM
Generations International School is an innovative educational project supported by Finnish Methodology. It balances academic excellence and student well-being, offering a holistic perspective with a strong focus on the best international curricula and individual learning plans, aligned with the guidelines of the Macau Special Administrative Region (MSAR) Government.
Discoveries enlighten life
AIM
The goal was to communicate the launch of a new school in a competitive market, positioning it as a school that teaches through positivity, leveraging the world’s best methodologies and family values.
The primary challenge was to differentiate a new school in a market dominated by established and reputed players.
STRATEGY
We developed a branding system featuring illustrations that depict children interacting with knowledge through experimentation and hands-on activities. Using a vibrant colour palette of blues and yellows, we created a distinctive visual identity. The branding emphasised an entrepreneurial mindset in all key communications.
Well-being, Sustainability and Results
RESULTS
The branding system successfully introduced Generations International School to the market, creating strong recognition and setting the foundation for its positioning. The school began attracting interest and engagement from prospective families, marking the first steps towards establishing its unique identity in a competitive landscape.
