+
fertiberia tech
flyer tomato fertiberia tech
flyer corn fertiberia tech

Fertiberia Tech

A NEW BRAND

Fertiberia, a leading agricultural brand across the Iberian Peninsula, sought to solidify its position as a pioneer in fertiliser technology. However, the existing brand architecture was complex, hindering clear communication of their innovative offerings.

elements fertiberia tech
elements fertiberia tech
elements fertiberia tech
logo fertiberia tech
fertiberia elements

AIM

The aim was twofold: simplify the brand architecture to enhance clarity and unify the brand’s technological advancements under a cohesive strategy to amplify market impact.

CHALLENGE

The challenge lay in balancing Fertiberia’s rich heritage with a modern, tech-forward image. This required a delicate approach to maintain brand equity while positioning Fertiberia as a forward-thinking agricultural partner.

Cultivating Innovation Across Iberia

plusmaster outdoor
roll-up fertiberia tech
roll-up nergetic dynamic
roll-up plusmaster

STRATEGY

Our solution was a streamlined brand architecture comprising two distinct product lines: Classic and Tech. This clear division honors Fertiberia’s traditional values while highlighting their cutting-edge innovations.

A fresh visual identity was crafted, incorporating geometric patterns that symbolise growth, fertility, and the technological backbone of Fertiberia Tech. The tagline “Fertilisers with a future” encapsulates this harmonious blend of heritage and innovation.

bag nergetic dynamic
bag plusmaster
plusmaster elements
nergetic elements
plusmaster elements
Fertiberia tech elements with image of man
nergetic elements
Fertiberia elements with image of man
Fertiberia elements with image of man
impulse elements

RESULTS

The rebranding propelled Fertiberia Tech into the spotlight as a technologically advanced brand, resonating with modern farmers and distributors. The simplified brand architecture facilitated a clear understanding of product offerings, driving sales of high-value, innovative fertilisers.

nutrifluid impulse

DELIVERABLES

+ Revitalised brand and visual identity for Fertiberia Tech and its product line.

+ Unified brand architecture, effectively communicating the Classic and Tech distinctions.

+ Eye-catching product packaging designs for both product lines.

+ Comprehensive brand guidelines ensuring consistent application across the Iberian Peninsula.

+ Engaging advertising campaigns that highlight the benefits of each product.

+ Informative promotional literature, educating stakeholders about Fertiberia’s innovations.

+ Intuitive UI design concepts for seamless digital interactions.

+ A user-friendly UI/UX app, enhancing the overall brand experience.

+ Adaptable marketing collateral templates for both Portuguese and Spanish markets.

impulse elements
flyer nergetic dynamic
flyer nergetic dynamic
flyer nergetic dynamic

RELATED PROJECTS