

Fertiberia Tech
A NEW BRAND
Fertiberia, a leading agricultural brand across the Iberian Peninsula, sought to solidify its position as a pioneer in fertiliser technology. However, the existing brand architecture was complex, hindering clear communication of their innovative offerings.





AIM
The aim was twofold: simplify the brand architecture to enhance clarity and unify the brand’s technological advancements under a cohesive strategy to amplify market impact.
CHALLENGE
The challenge lay in balancing Fertiberia’s rich heritage with a modern, tech-forward image. This required a delicate approach to maintain brand equity while positioning Fertiberia as a forward-thinking agricultural partner.
Cultivating Innovation Across Iberia




STRATEGY
Our solution was a streamlined brand architecture comprising two distinct product lines: Classic and Tech. This clear division honors Fertiberia’s traditional values while highlighting their cutting-edge innovations.
A fresh visual identity was crafted, incorporating geometric patterns that symbolise growth, fertility, and the technological backbone of Fertiberia Tech. The tagline “Fertilisers with a future” encapsulates this harmonious blend of heritage and innovation.










RESULTS
The rebranding propelled Fertiberia Tech into the spotlight as a technologically advanced brand, resonating with modern farmers and distributors. The simplified brand architecture facilitated a clear understanding of product offerings, driving sales of high-value, innovative fertilisers.

DELIVERABLES
+ Revitalised brand and visual identity for Fertiberia Tech and its product line.
+ Unified brand architecture, effectively communicating the Classic and Tech distinctions.
+ Eye-catching product packaging designs for both product lines.
+ Comprehensive brand guidelines ensuring consistent application across the Iberian Peninsula.
+ Engaging advertising campaigns that highlight the benefits of each product.
+ Informative promotional literature, educating stakeholders about Fertiberia’s innovations.
+ Intuitive UI design concepts for seamless digital interactions.
+ A user-friendly UI/UX app, enhancing the overall brand experience.
+ Adaptable marketing collateral templates for both Portuguese and Spanish markets.



