Cancer Summit
EVENT BRAND
Cancer Summit is an esteemed annual event hosted by MSD, where the global medical community convenes to present groundbreaking therapeutics and strategies aimed at revolutionising the oncology sector.
Interactive and engaging experiences to foster connection
AIM
The objective was to captivate a heterogeneous audience from diverse nations, cultures, and age brackets, unifying them in the quest to enhance cancer treatment outcomes through pioneering therapeutics.
The primary challenge lay in engaging a multifaceted audience and fostering a sense of unity, whilst adeptly communicating technological advancements and the human values underpinning life, all in collaboration with a leading pharmaceutical giant.
STRATEGY
We devised an abstract visual concept that subtly evoked biological themes and various body organs without honing in on any particular one.
This nuanced approach was designed to captivate attendees through interactive elements and deliver awe-inspiring moments during pivotal points of the event.
RESULTS
To achieve these outcomes, we crafted a suite of interactive and engaging materials, including 360° video walls, communication collateral, invites, brochures, digital communications, merchandise, and interior design elements.
These components synergised to create a seamless and immersive event experience, ensuring it resonated deeply with all attendees.
