Asthma Explained
Asthma Explained is an event where the medical community showcases new therapeutics and strategies to innovate in the field. The event aims to enhance understanding of the daily limitations faced by asthma patients, bridging the gap between clinical practice and patient experience.
Engaging Health Professionals with Asthma Insights
AIM
The goal was to communicate a small yet significant event that engages a broad audience of health professionals. The aim was to foster a pragmatic approach while highlighting the psychological impact of asthma on patients.
The primary challenge was to engage a busy group of professionals who often prioritise pragmatic solutions over empathetic understanding. It was essential to captivate them and deepen their knowledge about asthma’s broader impacts.
STRATEGY
We developed a branding system featuring impactful, detailed close-up images of lungs. This approach was designed to intrigue and draw in the audience, encouraging them to explore the complex realities of asthma beyond their current understanding.
RESULTS
The event achieved remarkable success, distinguished by its compelling visuals and a deeply engaged audience.
We created a comprehensive branding system, including stage design and surrounding elements, branding materials, invites, email marketing, and merchandising.
This ensured a consistent and engaging experience throughout the event.
