Participants were introduced to the process of building the brand identity, which focused primarily on the expectations of stakeholders and the core values of Zingr. The main idea was encapsulated in a symbol that represents both the savings and profits earned through hard work, as well as the ease of transferring and sharing values among users.

This concept is reflected across all brand elements, aligning its message and ensuring coherence.
Brandimage+ would like to express gratitude to Second Home and the Lisbon City Council for the invitation to participate in this program and extends heartfelt congratulations to all participants.