With the involvement of local artists, Imaterial has developed a collection of cultural souvenirs that add value while addressing social and environmental sustainability concerns. The project prioritizes the use of national suppliers and indigenous materials such as cork.

The symbol of the cork oak was chosen for its iconic status in the region, characterized by its majestic presence and longevity, fitting seamlessly into the heritage promoted by Imaterial.

The entire communication system has been designed to distinguish Imaterial from the mainstream merchandising market, typically dominated by mass-produced goods from Asian markets. The project focuses on enhancing the value of the product through packaging and strategic market placement, targeting groups that appreciate local heritage.