One of our brand images is now under scrutiny. The chameleon, known for its ingenious ability to position itself and adapt to its environment, was the subject of a study published in the renowned magazine WIRED, in an attempt to demonstrate how the chameleon changes its colour.
How the Chameleon Changes Color
Reactive brands are those that respond to their competitors’ positioning with creativity and meet their customers' desires with satisfaction.
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New logo and brand identity for Zingr during the Innovation…
