The overall communication objective was achieved: to enhance the awareness of Sitagliptin’s health and social benefits among the medical community.

“As one of the most renowned health advertising recognition programs, it is truly an honour to receive such an important award,” stated José Horta Ferreira, Creative Director of BrandImage.

Miguel Fragoso de Almeida, Strategy Director at BrandImage+, mentioned, “This award is a true testament to the hard work our team put into the project. We are very pleased with the relationship we have developed with MSD and look forward to celebrating more successes in Portugal and abroad in the coming years.”