Award for effective branding expansion in the UK
The accolade “DIT Business Awards”, endorsed by the British Trade Commissioner for Europe and the UK Ambassador to Portugal, celebrates Brandimage‘s significant contributions particularly within the financial industry. This recognition highlights the collaborative projects with an emerging FinTech startup, Zingr, and an established financial institution, Finibanco. Brandimage’s involvement also extends to consulting roles with LATAM […]
Design Award – Lisbon International Health Festival
The overall communication objective was achieved: to enhance the awareness of Sitagliptin’s health and social benefits among the medical community. “As one of the most renowned health advertising recognition programs, it is truly an honour to receive such an important award,” stated José Horta Ferreira, Creative Director of BrandImage. Miguel Fragoso de Almeida, Strategy Director […]
London Design Festival
Participants were introduced to the process of building the brand identity, which focused primarily on the expectations of stakeholders and the core values of Zingr. The main idea was encapsulated in a symbol that represents both the savings and profits earned through hard work, as well as the ease of transferring and sharing values among […]
New Adventure – Latam Tech UK
Its mission is to facilitate a soft landing for innovative technology companies from Latin America into the British market. This transition is fraught with challenges, yet nothing that the partners of Latam Tech UK cannot handle with assured success due to their synergistic professional experiences. As a member, Brandimage continues to guide the communication strategies […]
Networking: Mastering the Art of Contact Networks
Jeffrey Gitomer’s “The Little Black Book of Networking” teaches us how to create a successful network of contacts. One of the noteworthy topics discussed is how to make contact over a phone call. The key ideas include: Being Friendly: Approach calls with a friendly demeanor. Creating Synergy: Adjust to the listener’s mood and find common […]
The Logo is the Least Important
Looking at this landscape, I can’t help but notice the disproportionate importance given to the “simple” logo by both designers and the companies that request them. The logo is being overvalued. In a true branding project, a company’s values should be evident beyond the logo. They should be reflected in the development of products or […]
Thank You BUZZ! for “Partner of the Decade” Distinction
This project, which had already been awarded last summer for corporate identity and illustration at the Lusophone Creativity Awards, received further recognition from BUZZ itself. The trophy presentation took place at the Bairro do Avillez restaurant in Lisbon, accompanied by the performances of the Portuguese folklore band, Real Companhia. The entire Brandimage team rallied around […]
Tecnoveritas: A New Brand Identity
At the core of this challenge was the development of a communication system designed to elevate the credibility of this national brand to match its significant international competition. The strategy was built around the brand’s key differentiator—its passion for innovation—which inspired the headline: “Dedicated to Innovation.” The approach also considered the breadth of the invention, […]
Imaterial: The New Project by Brandimage
With the involvement of local artists, Imaterial has developed a collection of cultural souvenirs that add value while addressing social and environmental sustainability concerns. The project prioritizes the use of national suppliers and indigenous materials such as cork. The symbol of the cork oak was chosen for its iconic status in the region, characterized by […]
Trusting Brands
One of the first practical lessons I received on branding came during my time at RTP: A new, avant-garde and controversial image had just been implemented, creating some buzz. Despite its divisive nature, it was widely accepted and filled us with pride. Following this change, RTP organized a training session on corporate identity using the […]
