AI: The Myth of Cheaper Branding
The Democratisation of Design: AI’s Double-Edged Sword AI is like sunshine – it’s free and available to all. This has led to the democratisation of design, where anyone with a laptop and an internet connection can whip up decent-looking visuals. But this abundance of “good enough” work has raised the bar for what it takes […]
Ctrl + Shift Brand You
The Rise of the CEO Influencer The tech sector is buzzing with CEOs whose personal brands have blown past traditional corporate communications. Let’s take a look at a few heavy hitters: Mark Zuckerberg (Meta): From dorm room coder to tech mogul, Zuck’s story resonates with aspiring entrepreneurs and embodies innovation. Elon Musk (Tesla, SpaceX): […]
Data-Driven Brand Narratives
The Power of Deep Knowledge Brand knowledge forms the bedrock of compelling narratives that resonate with audiences. Traditionally, gathering such insights was time-consuming and costly. However, AI now enables brands to access detailed, real-time data on audience expectations, values, and competitive landscapes — all within budget. This revolutionizes how brands can prototype, segment, and […]
New Adventure – Latam Tech UK
Its mission is to facilitate a soft landing for innovative technology companies from Latin America into the British market. This transition is fraught with challenges, yet nothing that the partners of Latam Tech UK cannot handle with assured success due to their synergistic professional experiences. As a member, Brandimage continues to guide the communication strategies […]
Networking: Mastering the Art of Contact Networks
Jeffrey Gitomer’s “The Little Black Book of Networking” teaches us how to create a successful network of contacts. One of the noteworthy topics discussed is how to make contact over a phone call. The key ideas include: Being Friendly: Approach calls with a friendly demeanor. Creating Synergy: Adjust to the listener’s mood and find common […]
The Logo is the Least Important
Looking at this landscape, I can’t help but notice the disproportionate importance given to the “simple” logo by both designers and the companies that request them. The logo is being overvalued. In a true branding project, a company’s values should be evident beyond the logo. They should be reflected in the development of products or […]
Thank You BUZZ! for “Partner of the Decade” Distinction
This project, which had already been awarded last summer for corporate identity and illustration at the Lusophone Creativity Awards, received further recognition from BUZZ itself. The trophy presentation took place at the Bairro do Avillez restaurant in Lisbon, accompanied by the performances of the Portuguese folklore band, Real Companhia. The entire Brandimage team rallied around […]
Tecnoveritas: A New Brand Identity
At the core of this challenge was the development of a communication system designed to elevate the credibility of this national brand to match its significant international competition. The strategy was built around the brand’s key differentiator—its passion for innovation—which inspired the headline: “Dedicated to Innovation.” The approach also considered the breadth of the invention, […]
Imaterial: The New Project by Brandimage
With the involvement of local artists, Imaterial has developed a collection of cultural souvenirs that add value while addressing social and environmental sustainability concerns. The project prioritizes the use of national suppliers and indigenous materials such as cork. The symbol of the cork oak was chosen for its iconic status in the region, characterized by […]
Trusting Brands
One of the first practical lessons I received on branding came during my time at RTP: A new, avant-garde and controversial image had just been implemented, creating some buzz. Despite its divisive nature, it was widely accepted and filled us with pride. Following this change, RTP organized a training session on corporate identity using the […]
